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Vice Gov Marcos' "Mercato" to boost SMEs' sales, promote Ilokano goods

by PGIN-CMO

Jul. 20, 2020 ...

A series of small-scale trade fairs was launched in the Province of Ilocos Norte, through the Office of the Vice Governor, to help local businesses boost sales amidst the economic recession due to the COVID-19 pandemic.

Dubbed as "Mercato ni Ate Ces," this platform aims to encourage people to patronize Ilokano-made products and services as a way to help micro, small, and medium enterprises regain their lost revenue.

"Panahon na para tangkilikin natin ang sariling atin," Vice Governor Cecilia Araneta-Marcos said.

"We have done everything that we can to control COVID-19 however; we also have to address the economy. Baka mas marami pang mamamatay dahil sa stress na wala ng pera ang mga tao kaysa sa virus. Kaya napagdesisyunan naming gawin itong Mercato," she continued.

As a kickstart, small businesses joined the "Mercato by the Beach" at North Beach Camp Pagudpud, followed by "Mercato by the Windmill" at Amianan CafeĢ Baruyen Bangui last July 8 and July 18, respectively.

"Anybody can join. Walang entrance fee. You just have to bring your table and sign-up ahead in our Facebook Page to approve and minimize duplication of products so everyone can sell," Vice Governor Araneta-Marcos explained.

Through "Mercato ni Ate Ces," local businesses can also widen their selling platform by engaging in e-commerce and strengthening their online presence which will enable them to sustain their business growth.

"We will also tie-up with Buy Ilocos Norte (BuyIN) Project para at least, little by little, we will recover our economy," Vice Governor Araneta-Marcos ended.

BuyIN Project will be an online selling platform that aims to organize, regulate, and extend marketing assistance and guidance to existing and emerging local entrepreneurs.

The next schedule of "Mercato ni Ate Ces" will be on July 25 at Laoag Aurora Park and on August 1 at Paoay Church Complex Grounds.